Shah Rukh Khan, Ajay Devgn, and Tiger Shroff face legal issues and notices about a contentious commercial for a paan masala brand.
Allegedly deceptive, Consumer Disputes Redressal Commission in Jaipur has sent notices to Shah Rukh Khan, Ajay and Tiger.
Vimal Kumar Agarwal, chairman of the private company in charge of the product, has been notified also.
The commission has called four people to come on the 19th of this month.
It has directed the manager and the actors to either show up in person or have a proxy.
The commission has warned that it may go ahead with a onesided judgment against anyone who does not show.
Moreover, the commission has commanded the paan masala producer and every actor to offer their answer within 30 days of receiving the notice.
This directive guarantees that they supply a reason or explanation for the advertisement that has been challenged.
Several press reports, in the meantime, point to a lawyer from Jaipur submitting a plea as the source of the lawsuit.
The complaint brings out that the advertisement erroneously avers saffron is a component in the paan masala.
This false claim has encouraged many individuals to daily use the harmful product, hence several increasing the company’s revenues by millions.
The actors engaged as well as the company in question have not officially reacted to the notice by now.
The debate grows in influence as people and legal professionals keep an eye on how the accused defendants handle the charges.
The commission could take additional measures against them if they do not react within the given time frame.
The case highlights increasing consumer anxiety over untruthful advertising in the consumer market and their possible effect on public health.
