Ranbir Kapoor, the Bollywood star, is now venturing into the fashion world with his new collection ARKS, on Feb 14, 2025.
The brand first launched in September 2024; his birthday.
Ten years of local self-financed production have been on ARKS.
Ranbir’s wife, actress Alia Bhatt, posted her excitement over ARKS”our dream” on Instagram.
She lauded the company’s trajectory and its ten years of growth.
While motivating Ranbir with a heartfelt message, she wrote, “A self-funded, home-grown brand comes to life!”
In the ARKS marketing video, Ranbir is seen riding through Mumbai and reflecting on his deep associations with the metropolis.
He hails from Mumbai and says no other place matches the energy of that place.
Well-known spots include Marine Drive, Bandra-Worli Sea Link, and a mural of his father, Rishi Kapoor, in the video.
Instagram was the first to reveal ARKS, which showed Ranbir laying in a meadow and sketching constellations to create the logo of the product.
The tagline is an amused, “Meet the founder. This is the lightest beginning to building the brand voice for ARKS.
Ranbir Kapoor, since more than 16 years, has firmly been in cinema in films like ‘Rockstar,’ ‘Barfi,’ and ‘Animal.’
Through ARKS, he is now expanding into lifestyle.
His project shows his changing creative ambitions.
He also stars as Lord Ram in a Nitesh Tiwari adaptation of the Ramayana called ‘Love And War,’ and he is simultaneously shooting it.
Already known are the first poster and release date of the movie, which is creating expectation.
Fans are eager to observe how Ranbir Kapoor’s style transforms into fashion given ARKS debut on Valentine’s Day.
His direction and reach portend a major industry shift.
