The Pakistan Football League (PFL) has announced Alison Bender, a well-known football broadcaster and analyst, as its official presenter.
The well-known Sky News football broadcaster expressed her excitement about visiting Pakistan in an interview with Geo News.
I adore traveling, and I had the good fortune to be a part of Real Madrid TV’s debut during a pivotal period in the team’s history. I’m excited to explore the nation for the first time as well as see what the PFL has in store. “I am extremely excited to meet the people of Pakistan and the young football players on this first visit,” stated Alison Bender.
As a female football presenter, Alison Bender has made significant contributions to the empowerment of women in the football media industry. She is renowned for breaking ground in international football, having interviewed world-famous players like Cristiano Ronaldo, Pep Guardiola, Mikel Arteta, David Beckham, and Pele and for announcing ground-breaking stories from England men’s matches.
“It is really exciting to have Alison on board for PFL as the official voice and face to anchor our league inauguration,” stated Melanie Grace, the PFL’s director of communications. These are genuinely revolutionary times, and the PFL’s story is being driven by women in football. I’m excited to see Alison’s talent and enthusiasm bring PFL to life in front of an enthusiastic and new Pakistani audience.”
On June 4, Alison will host the PFL main event live from Nishat Emporium.
Last week, PFL Chairman Farhan Junejo said that the PFL will begin next month on June 4 in Lahore, with great English football player Michael Owen as the special guest.
More than 25 international representatives, including Emile Heskey, SL Benfica’s Luis Miguel de Sousa Santos Reis, CEO Redstrike Mike Farnan, will be present at the PFL inauguration in Lahore.
Owen has been named the Pakistan Football League’s ambassador.
According to Junejo, there are plans to invest £1 billion in the sports sector, and the Gulf nations’ interest in sports is also increasing.
