In a historic move for Pakistani and South Asian fashion, Mohsin Naveed Ranjha and Abubakar Naveed Ranjha proudly introduced their new Design Studio in the heart of London’s Regent Street on March 8, 2024. This marks a significant milestone as the first Pakistani couture brand to establish a permanent presence in the global fashion hub, showcasing the unique style, culture, and heritage of Pakistan and South Asia to the world.
Guided by the creative vision of Mohsin Naveed Ranjha as the Creative Director and Abubakar Naveed Ranjha as the Managing Director, the MNR Design Studio in London, powered by the expertise of fashion ecosystem pioneers Cresset Tech under the leadership of Asad Malik, is poised to redefine luxury and elegance.
The studio features a curated collection of Ready-to-Wear, Luxury Capsule Collections, and Bespoke Bridal services for both men and women, addressing the long-awaited aspirations of the British Asian community in the UK and extending Pakistan’s fashion influence to diverse global audiences.
The success of the launch event serves as a testament to the impact of the MNR brand on the global fashion landscape. A star-studded gathering of celebrities, luminaries, and dignitaries, including the presence of superstar Sonam Bajwa, marked the opening celebration at the MNR Design Studio, just off Regent Street in London.
Bollywood’s Punjabi powerhouse, Sonam Bajwa, expressed her admiration at the launch, stating, “Mohsin’s journey is so much more than fashion. It is a representation of culture and community which inspires and uplifts. His presence in London symbolizes the global recognition of South Asian creativity and craftsmanship.”
Speaking with passion about the brand expansion, Mohsin Naveed Ranjha shared his excitement, saying, “To showcase the unparalleled talent and craftsmanship of our artisans in one of the world’s most esteemed fashion capitals is a dream realized. My designs pay homage to the vibrant legacy and essence of the South Asian subcontinent, transcending boundaries to unveil its inherent beauty. I couldn’t be more thankful to have opened in London, humbly situated next to some of Europe’s most coveted luxury brands.”
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Mohsin’s signature styles continue to grace global stars, including Hollywood’s Tan France, Bollywood’s Ranveer Singh, Sara Ali Khan, Janhvi Kapoor, Music Sensation Karan Aujla, as well as Pakistan’s Mahira Khan and Maya Ali, among others.
MNR Design Studio’s flagship stores are located in Lahore, Karachi, and Gujranwala, with a presence in New York and online. The MNR London Studio is now welcoming visitors at 83 Mortimer Street, W1W 7RF.
