Bollywood superstar Shah Rukh Khan aka King Khan commands a fee of Rs10 million for a single Instagram post as he is a brand in his own right.
With an impressive following of 46.6 million on Instagram, Shah Rukh Khan’s profile offers fans a glimpse into his personal life, ongoing projects, and interactions with followers and colleagues.
Amidst this engaging content, his Instagram also serves as a highly lucrative platform for brands seeking exposure to his vast audience.
Paid promotions on his profile, often featuring products endorsed by the star himself, come with a substantial price attached.
In 2020, reports surfaced indicating that Shah Rukh Khan charged between Rs 80 lakh to 1 crore for a single Instagram post. Given his enduring popularity and expanding influence, it’s reasonable to assume that his fee for sponsored posts has likely increased since then.
As we move into 2024, Shah Rukh Khan’s influence as an Instagram influencer continues to escalate, with his fees for sponsored content presumably exceeding the Rs1 crore mark by now.
On the professional front, Shah Rukh Khan’s upcoming projects include Suhana Khan’s venture, Pathaan 2, and Tiger Vs Pathaan.