Allu Arjun’s much-anticipated sequel Pushpa 2: The Rule has already crossed the INR 1000 crore mark in pre-release revenue, making headlines as one of the biggest pre-release earnings in Indian cinema.
The blockbuster-in-the-making has achieved this milestone through the sale of its theatrical and non-theatrical rights well before its theatrical release, slated for December 5.
Indian media reports that Pushpa 2 generated over INR 500 crore from the sale of theatrical rights across India, with another INR 125 crore from international territories.
In addition to this, the film’s non-theatrical rights have brought in substantial income: Netflix acquired the OTT streaming rights in a record-breaking deal worth INR 275 crore, while satellite and music rights were sold for INR 85 and INR 65 crores, respectively.
This brings the non-theatrical earnings to over INR 425 crore. Speaking on the film’s success even before its release, producer Ravi Shankar of Mythri Movie Makers remarked, “The non-theatrical rights alone brought in 425 crore, and combined with theatrical earnings, the pre-release business has easily crossed 1000 crore.”
Originally scheduled for August 15, the release was pushed to December due to production delays, but the makers have now confirmed an earlier release date of December 5.
The movie will be released in Telugu, Hindi, Tamil, Kannada, Malayalam, and Bengali.
