Abida Parveen, revered globally for her soulful Sufi music and deep spiritual essence, has reached a new pinnacle in her career—her image now graces the iconic digital screens of Times Square in New York City.
Renowned for its dazzling lights and dynamic billboards, Times Square serves as a backdrop for the world’s most famous personalities and top brands, attracting millions of visitors each year.
Parveen, widely regarded as one of the greatest Sufi singers in history, enjoys a loyal following that spans across Pakistan and extends worldwide.
Spotify Pakistan celebrated this moment by sharing her image on their official account, stating, “The iconic @AbidaParveenOfficial graces Times Square as our #EQUAL ambassador this month 💚 Listen to her at the link in bio👆.”
A recipient of Pakistan’s highest civilian honors, including the Presidential Pride of Performance and Nishan-e-Imtiaz in 2021, Abida Parveen’s international recognition is a testament to her artistic influence. She is not alone in this global spotlight; in October 2023, Spotify also featured Pakistani folk singer Mai Dhai and musician Talal Qureshi on a Times Square billboard.
