As the year 2024 comes to an end, Google has released a report detailing what Pakistanis searched for throughout the year.
Google has issued six different categories listing the favorite searches of Pakistanis.
The “Year in Search 2024” report from Google offers a fascinating narrative of Pakistan’s digital landscape. It reveals how sports, entertainment, food, and technology kept users engaged with Google, reflecting the nation’s preferences and priorities.
According to Google, the lists are created by analyzing the most trending searches among billions throughout the year.
What Did Pakistanis Search for Most in 2024?
Sports dominated the search trends, with the ICC T20 World Cup capturing the nation’s attention. Questions about the PSL 2024 schedule and matches, as well as players like Shoaib Malik and Sajid Khan, further highlighted Pakistani’s passion for cricket. Olympic gold medalist Arshad Nadeem, who won Pakistan’s first gold medal in nearly three decades, also became a focus of attention.
This enthusiasm wasn’t limited to sports. Media personalities like Sana Javed and Zoya Nasir, Indian business tycoon Mukesh Ambani, and social media figures like Hareem Shah and Minahil Malik were also widely searched.
Entertainment played a significant role in Pakistan’s digital landscape, with Pakistani dramas such as Ishq Murshid, and Kabhi Mein Kabhi Tum maintaining their popularity. Bollywood films like Animal, Dunki, Bhool Bhulaiyaa 3, and Stree 2 also grabbed attention. Reality shows like Big Boss and the much anticipated Mirzapur season 3 created a buzz as well.
Pakistanis and their love for food is still on top. Beyond entertainment, Pakistanis turned to Google to explore culinary delights. Recipes for banana bread and creamy pasta, along with local dishes like malpura and tawa kaleji were searched frequently. Quick recipes like garlic bread and egg noodles, as well as seasonal beverages like peach iced tea highlighted the diverse taste preferences of the nation.
On the technology front, searches for Gemini and Remaker AI showcased the growing interest in AI tools, Queries about the latest smartphones from brands like Infinix, Redmi, Vivo, and Apple reflected a desire to stay connected.
“How-to” searches revealed the practical sides of users, with questions about polling stations in the election year and ways to keep flowers fresh longer reflecting everyday creativity. Parenting advice, especially on teaching four-year-olds how to share, underscored the importance of family values.
Farhan Qureshi, Google’s country director for Pakistan, remarked that the 2024 year in search report reflects a Pakistan deeply rooted in tradition while embracing the possibilities of the delight era.
“From the cricket field to the kitchen, from the silver screen to the search bar, Pakistanis are using Google to explore their passions, connect with their culture, and shape their future,” he said.
Artificial intelligence has played a pivotal role in redefining what search can accomplish. Google is committed to enhancing its capabilities to help Pakistanis better explore the web and their surroundings. The year in search 2024 offers an intriguing perspective on Pakistan’s digital priorities, blending tradition and modernity.
