PCB: TransGroup FZE placed the top proposal in a public bidding procedure for series partnership rights for the future international men’s and women’s home series between October 2024 to December 2026.
The winning bid showed a valuation gain of 61% over the last rights cycle. In addition to hosting the ICC Champions Trophy in Pakistan in February and March of 2025, Pakistan is scheduled to host 59 men’s international matches between October 2024 and December 2026, comprising nine Tests, 26 ODIs, and 24 T20Is.
Salman Naseer, Chief Operating Officer of PCB, stated: “We are excited to host bilateral and tri-series in the next 26 months, so the granting of series partnership opportunities for two years is great news for Pakistan enthusiasts.”
The increased value for such rights is an indication of Pakistan Cricket’s growing brand. We are grateful for TransGroup FZE’s ongoing support of Pakistan cricket and for our collaboration with them.
“It is an honor to have extended our ever-strong relationship with the Pakistan Cricket Board (PCB) by collaborating with them solely on the series partnership/sponsorship rights until 2026,” stated Rao Usman Hashim Khan, Chief Operating Officer of TransGroup FZE.
TransGroup is extremely proud of its consistent support of the PCB and ability to maximize profits for Pakistan Cricket. We are excited to collaborate closely with the PCB to provide cricket enthusiasts throughout the country and the world with outstanding cricket experiences.
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